Mr. Piyapong ‘Py’ Muenprasertdee
Current location: Bangkok, Thailand
Currently Held Professional Titles:
- Co-founder & Director of Educational, Governmental and Overseas Partnership at Fungjai Co., Ltd.;
- Head of Group Partnerships at Ookbee Co., Ltd.; and
- Co-founder & Creative Engineer at Creative Cup 623 Co., Ltd.
Emails: piyapong@fungjai.com, piyapong@ookbee.com, piyapong@creativecup.co
LinkedIn: www.linkedin.com/in/piyapongmuenprasertdee
Mobile & WhatsApp: (+66) 084-162-5928
Personal Website: PyPiyapong.com
SHORT BIO
Piyapong Muenprasertdee or ‘Py’ is a Thai music industry academic and lover of DIY music making. He holds a B.Eng. and MS in Industrial Engineering, and an MBA focused in entrepreneurship.
In 2014, he co-founded Fungjai – a music platform, events organizer and marketing company based in Bangkok, Thailand best known for its indie music community and live events, such as Maho Rasop Festival – Bangkok’s first international independent music festival; Bangkok Music City (BMC) – Thailand’s first international music conference and showcase festival; and ASEAN Music Showcase Festival (to be renamed AXEAN Festival) – Southeast Asia’s first intraregional collaborative music showcase festival. He is passionate about connecting people and networks while also promoting local and regional music artists to the world.
Before his music industry career, he was a consultant in the field of sustainability and climate change with an expertise in carbon footprinting and green buildings. But because music was his true calling, he married his technical background with his passion, and now works studiously for a more sustainable music industry with government agencies, private and non-government organizations and educational institutions to realize his vision.
Lastly, he co-founded an innovation training and consulting company, CreativeCup.Co, while naming himself its Creative Engineer.
CURRENTLY HELD POSITIONS
FUNGJAI CO., LTD.
2014 – Now
Bangkok, Thailand
Fungjai is a music platform, events organizer and marketing company based in Bangkok, Thailand best known for its indie music community and live events, such as Maho Rasop Festival – Bangkok’s first international independent music festival; Bangkok Music City (BMC) – Thailand’s first international music conference and showcase festival; and ASEAN Music Showcase Festival (to be renamed AXEAN Festival) – Southeast Asia’s first intraregional collaborative music showcase festival. H
Position:
- Co-founder & Director of Educational, Governmental and Overseas Partnership
OOKBEE CO., LTD.
2022 – Now
Bangkok, Thailand
Ookbee is the biggest conglomeration of Gen-Y & Z focused UGC platforms and companies with more than 11 million active monthly users with headquarters in Thailand. Its platforms range from literature, music and even horoscope.
Position:
- Head of Group of Partnerships
CREATIVE CUP 623 CO., LTD
2022 – Now
Bangkok, Thailand
Creative Cup is an innovations training and consulting company that aims to change how “Corporate Innovation” is viewed and practiced whilst adding creativity as the main ingredient!.
Position:
- Co-founder & Creative Engineer
PREVIOUS PROFESSIONAL EXPERIENCES
STRIKE! CREATIVE AGENCY
2021 – 2022
Bangkok, Thailand
STRIKE! Is a creative agency that provides creative marketing solutions utilizing Ookbee controlled media catering to all types of clients that target Gen-Y & Z audiences.
Position:
- Co-founder & Director of Educational, Governmental & Overseas Partnership
SAE INSTITUTE THAILAND
2013 – 2014
Bangkok, Thailand
One of 54 campuses of the largest creative media technology institutions in the world. Headquartered in Oxford, UK.
Position:
- Marketing Officer
INDIE CAMPFIRE
2013 – 2014
Bangkok, Thailand
As the originator of the startup idea, responsibilities were vast, including recruiting team members; designing required features, functions and UX/UI of the website and online platform; market research; marketing and business strategy planning; networking and partnership management; pitching at startup competitions; writing a blog; managing social media, etc.
Position:
- Founder & CEO
ERM-SIAM CO., LTD.
2008 – 2011
Bangkok, Thailand
A global, leading sustainability/environmental consultancy with a major presence in the United States and the United Kingdom.
Position:
- Assistant Consultant of Sustainability & Climate Change Team
MICHELIN SIAM CO., LTD.
2007 – 2008
Bangkok, Thailand
A leading manufacturer and distributor of tires for passenger cars, light trucks, trucks, buses, motorcycles, earthmovers and aircraft tires.
Position:
- Product Engineer: Aircraft Tire Operations – Asia Pacific
PROFESSIONAL AFFILIATIONS
THAILAND ENTERTAINMENT CREATORS NETWORK ASSOCIATION (TECNA)
2021 – Now
Position:
- Director
THAILAND INTERNATIONAL EVENTS & FESTIVALS TRADE ASSOCIATION (TIEFA)
2021 – Now
Position:
- Director
MUSIC COPYRIGHT (THAILAND) CO., LTD
2016 – Now
Position:
- Songwriter member
TEACHING EXPERIENCE
SCHOOL OF INTEGRATED INNOVATION, CHULALONGKORN UNIVERSITY
2020 – Now
Bangkok, Thailand
Position:
- Student project mentor
CONCERT ENGINEERING AND MULTIMEDIA, INTERNATIONAL SCHOOL OF ENGINEERING, SRINAKHARINWIROT UNIVERSITY
2019 – Now
Bangkok, Thailand
Position:
- Special Lecturer
Subjects:
- Music Event Management
- Introduction to Social Media Technology
FACULTY OF MUSIC, SILPAKORN UNIVERSITY
August – December 2016
Bangkok, Thailand
Position:
- Special Lecturer
Subjects:
- Sales Promotion Strategies in Entertainment and Music Business (Bachelor Degree)
- Web Marketing for Music Business (Master Degree)
INTERNATIONAL CONFERENCE SPEAKER EXPERIENCE
2017
- Independent Music Conference @ Bandung, Indonesia
- Golden Melody Awards @ Taipei, Taiwan
- LUCfest @ Tainan, Taiwan
2018
- Trans Asia Music Meeting @ Okinawa, Japan
- BAJAFASH – Batam Jazz and Fashion Festival @ Batam, Indonesia
- MaMA Festival & Convention @ Paris, France
- Seoul Music City Connection @ Seoul, South Korea
- EARS on Mumbai @ Mumbai, India
- RRRec Fest @ Sukhabumi, Indonesia
- Archipelago Festival @ Jakarta, Indonesia
- LUCfest @ Tainan, Taiwan
2019
- Taiwan Beats @ Taipei, Taiwan
- Asia-Pacific Music Meeting @ Ulsan, South Korea
- All Of The Noise @ Manila, Philippines
2020
- Trans Asia Music Meeting @ Okinawa, Japan
- Le Bureau Export – virtual @ France
- Fukuoka Asian Picks – virtual @ Fukuoka, Japan
- SCAPEmusic – virtual @ Singapore
- Year In Review 2020 – virtual @ Japan
2021
- Screen X Screen, Indie Week Canada – virtual @ Canada
- CIMC – China International Music Conference – virtual @ Beijing, China
- Global Toronto Music Conference – virtual @ Toronto, Canada
- Golden Melody Awards – virtual @ Taipei, Taiwan
- TAMA – Taiwan ASEAN Music Action – virtual @ Kuala Lumpur, Malaysia
- ASEAN Korea Music Festival – virtual @ Vietnam
2022
- Vietnam Music Week – virtual @ Vietnam
2023
- Music Lane Okinawa @ Okinawa, Japan
EDUCATIONAL BACKGROUND
MASTER OF BUSINESS ADMINISTRATION (MBA) – ENTREPRENEURSHIP FOCUSED ELECTIVES
2011 – 2012
Hult International Business School, Boston, MA, USA
- Certification: Innovation Management Certification Level 2 (Idea Architect) from the Global Innovation Management Institute
- Internship: Business Development and Strategy Intern for Indie Ambassador LLC
- Action Project: Strategy Consultant Intern in Innovation Project Sponsored by Iron Mountain
- Extracurricular: Technical Advisor of Green Businesses for Net Impact Hult International Business School, Boston – Graduate Chapter
MASTER OF SCIENCE (M.S.) – INDUSTRIAL ENGINEERING
2004 – 2007
West Virginia University, Morgantown, WV, USA
- Student Researcher: Industries of the Future–West Virginia (IOF-WV) Project sponsored by the U.S. Department of Energy
- Teaching Assistant: SOLIDCast solidification simulation software
- Master Thesis: Solidification Modeling of Iron Castings Using SOLIDCast
- Additional Elective: Studio Recording Technology
BACHELOR OF ENGINEERING (B.ENG.) – INDUSTRIAL ENGINEERING
1999 – 2003
Chulalongkorn University, Bangkok, Thailand
- Senior Project: A Study of Positioning and Status Tracking of Ready-Mixed Cement Trucks using GPS and Sensors
INTERNSHIP EXPERIENCE
INDIE AMBASSADOR
2012 – 2013
Charlestown, MA, USA
A startup company seeking to become a global leader in career development and management software within the creative industries.
Position:
- Business Development and Strategy Intern
COLLEGE OF ENGINEERING AND MINERAL RESOURCES, WEST VIRGINIA UNIVERSITY
2005 – 2006
Morgantown, WV, USA
Positions:
- Student Researcher
- Teaching Assistant
TOYOTA MOTOR THAILAND CO., LTD.
March-May 2002
Bangkok, Thailand
Position:
- Student Intern at Paint Department
ADDITIONAL EXPERIENCES
DISRUPT MBA GENERATION 4
September – October 2013
Training by Rungroj ‘Krating’ Poonpol, Bangkok, Thailand
- Ideation and Disruptive Thinking
- Seductive Design Interaction
- Business Model Innovation for Startup
- Pitching to VCs
- Guest speakers from Silicon Valley and Thai startups
STARTUP WEEKEND BANGKOK 2013
May 2013
54-hour Startup Workshop, Bangkok, Thailand
- Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.
- All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54-hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.
STATEMENT OF ACCOMPLISHMENT FOR GAMIFICATION
December 2012
University of Pennsylvania’s Online Course Offering
- This course provides an introduction to gamification as a business practice, describes relevant psychological and design concepts, and explains how to apply game thinking effectively in a variety of contexts.
BEIJING LANGUAGE AND CULTURE UNIVERSITY
2003 – 2004
Certificate of Mandarin-Chinese language, 1-year program, Beijing, China
AMERICAN FIELD SERVICE (AFS) FOREIGN EXCHANGE STUDENT PROGRAM
1997 – 1998
Hanamaki-Kita High School, Hanamaki City, Iwate Prefecture, Japan
UNIVERSAL CULTURAL EXCHANGE (UCE) PROGRAM
October 1995
Cullompton, Devon, England, UK
OTHER ACTIVITIES
PIMAN SLY
2018 – Now
A Thai indie band that writes and plays English original songs.
Role: Songwriter, vocalist, rhythm guitarist, bandleader and manager
CIGARETTE LAUNCHER
2006 – 2013
A Thai indie band that writes and plays both Thai and English original songs.
Role: Songwriter, vocalist, acoustic guitarist, bandleader and manager
Achievements:
- Nominated for Best New Artist for Fat Awards by 104.5 Fat Radio, Bangkok, Thailand (June 2012)
- Number 16 on 104.5 Fat Radio Top 100 annual chart of 2011 (December 2011)
- Number 2 on 104.5 Fat Radio weekly chart (May 2011)
OTHER INFORMATION
Languages:
- Thai (Mother Tongue); English (Fluent); Japanese (Basic); Mandarin (Basic)
Technologies:
- MS Word, Excel, PowerPoint, Access; Keynote, Pages; ARENA; VP Expert; SOLIDCast; Social Media; Cubase; Protools; Google Business Tools